Identical JanSport backpack for hiking in the era of the 1960s. Now, JanSport again present in Indonesia. Understandably, the last 5-6 years echoes never heard from again in the JanSport backpack-style youth market. Even so, Indonesia still ogled the young child as a potential market JanSport. Moreover, JanSport bag is now available with a variety of designs, sizes, colors, and the latest technological innovation behind it.
"The latest innovation JanSport brought to Indonesia can be seen from the size, contour, materials, and technology behind it. The choice of model is also more varied," said Skip Yowell, co-founder of JanSport, JanSport during the grand launching at Cilandak Town Square, Jakarta, Saturday ( 12/03/2011).
According to Janki Cahyadi, Marketing Manager of PT Multifortuna Sinardelta (distributor JanSport started 2011), the last five years, JanSport color choices are more varied. The design also had innovations, such as box models, which began in 2010. In 2011, the printing will enliven the animal motif variants JanSport bags that target women and men a stylish young man.
"Motive printing animal will be present in Indonesia, soon, because today is still in transit," said Janki to Female Compass. He added, JanSport latest collection will be available in 14 outlets in Indonesia bag, and the plan was added to 40 outlets in Jakarta, Bandung, and Bali.
JanSport, said Janki, identical to the style of young people who like to experiment, apart from functional to support daily activities, especially for students who need a place to bring all their needs. This image is displayed JanSport by sponsoring a number of popular film in America, Twilight. Even so, the bags are mostly made of denier polyester (except canvas) that are waterproof available for various needs.
Janki explained, JanSport is now not just a backpack. Model messenger bag issued to meet the needs of young people entering the workforce. This bag is designed with many pockets in it, including a place to store a laptop. Bags with feminine colors such as purple, pink, tote bag model also exist.
"The category is divided into three products, bags for extreme sports specifically for outdoor hobbies, selected items such as messenger bags and handbags for women, one more category of mainstream backpack for everyday use," said Janki.
Overseas, JanSport also provide luggage bag, but now could not be marketed in Indonesia regarding the high price. To model backpack and some other variants, JanSport priced starting Rp 300,000 to Rp 1.5 million. Bags produced eight million items per year globally also has a lifetime warranty.
Tidak ada komentar:
Posting Komentar